XFactor - Experience Design • Where businesses truly become real

BRAND CUSTOMER EMPLOYEE USER

EXPERIENCE

DESIGNED

Creating value for consumers, driving revenue and meeting business goals through experience design.

What is XFACTOR?

We are an Experience Design consultancy that assists companies in developing an organizational experience framework by exploring the intersection of brand, customer, employee and user experiences, where brands truly become real.

Customer
Experience

The individual & sum of all interactions a person has with the brand.

Employee
Experience

Internal culture of passionate, engaged employees.

Brand
Experience

What users experience before, during and after an interaction.

User
Experience

The entire experience using a particular product or service.

Our Approach

01. DISCOVER

Understanding your business and the context of your problem through reading, researching, interviewing, listening, and experiencing.

02. DEFINE

Making sense of notes, ideas and observations, generating a series of concepts answering the high-level questions like What are we designing? and Why are we designing it?

03. REFINE

Focused exploration of potential solutions yielding a single design solution and the rationale for the decisions that ensure consistency.

04. BUILD

Execution of the solution considering all necessary details including documentation and validation yielding a finished experience framework.

WHY CHOOSE US?

Multilingual

Speaking the languages of business and design to translate needs.

Tailored

While our approach is a structured process, we tailor all engagements to meet your business needs.

Collaborative

Whether you are working solo or have an agency, we act as an extension of your team.

Resourceful

When the time comes for implementation, we can tap into our decades of relationships to provide resources of any kind.

A new perspective can make all the difference.

Customer Experience

Employee Experience

Brand Experience

User Experience