Successful User Experience is accomplished with an awareness of all the touchpoints that comprise the overall experience with your brand’s product or service. It goes beyond screen and visual design to include marketing messages, email correspondence, the way people answer phones, return policies and everything in between.


14 Mar: Embracing the Opportunity: How COVID Allows for Redefining Experiences

There have only been a few times that the world has shared collective experiences on a global scale. Wars, famine, natural disasters can all leave lasting affects, but the experience is reserved for those directly in contact, COVID has touched all areas of the populated globe and forced changes upon us as a global society. With all that comes the freedom to explore new and/or different approaches to all experiences.


14 Mar: Rethinking the Membership Experience in Social Organziations

Membership driven organizations are struggling. Membership engagement, recruiting of new members, providing value to current members, all issues during normal years have been increased exponentially when having to be done 100% virtual. How can organizations restructure as opportunities arise to have social gatherings? The need for a hybrid model is apparent for the foreseeable future.