Customer Experience

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Customer Experience - XFACTOR

We define Customer Experience (CX) as the interactions between a brand and a customer throughout the duration of their relationship. Specifically, the way in which customers perceive these interactions. CX involves the integration of physical, emotional and psychological processes that occur throughout the customer journey.

THE CX Journey

Need

Creating the awareness that your brand fulfills a need.

RESEARCH

Making sure your brand stands out while people research.

COMMITMENT

Purchase decision made, the engagement begins.

USER
EXPERIENCE

Engagement with your product/service/solution.

SATISFACTION

All about the follow-up and gauging how the experience was.

Advocacy

Happy customers sing your praises and and become advocates for your brand.

A new perspective can make all the difference.